Thursday, December 19, 2019
PG India Supply Chain Analysis - 11039 Words
Supply Chain Strategy, Performance and Risks: Tools and Techniques Introduction ââ¬Å"Our Purpose works to unify us in a common cause and growth strategy. It is powerful because it promotes a simple idea to improve the lives of the worldââ¬â¢s consumers every day. Pamp;G grows by touching and improving more consumersââ¬â¢ lives in more parts of the world...more completely.â⬠- Pamp;G ââ¬Å"At Pamp;G, we touch lives in small but meaningful ways. Billions of them. Every day.â⬠Procter amp; Gamble Co. is a multinational corporation that manufactures a wide range of consumer goods. Globally it is one of the largest FMCG companies. Pamp;G entered Indian market four decades ago but still lags HUL and other major players whereas its entry in china has beenâ⬠¦show more contentâ⬠¦Indian consumersââ¬â¢ heterogeneity and geographical variance increases the cost of operation and makes product unaffordable to low income consumers in rural markets. Increasing population, demand by the middle class group and rising aspiration levels are the key drivers for growth in the FMCG sector. This presents an enormous opportunity for the FMCG companies to develop new products and innovative ways to bring the products to the consumers while maintaining low prices. Suppliers Manufacturers Major players in FMCG sectors are Hindustan unilever ltd., Procter amp; Gamble, Godrej consumer products, Dabur, Garnier. All these companies have a unique selling proposition targeting a specific segments. eg. Marico operates only in Hair care products, Dabur in ayurved based products. These players command a very high bargaining power because of their size and scale over their suppliers. Also the suppliers are scattered. Distributors Supermarket A number of domestic retailers like Big Bazar, subhiksha, vishal mega mart, reliance fresh, More, Spencer, opened up retail channels in the major urban centres in the last decade. Many foreign retailers like Wal-Mart, Carrefour are exploring options to enter the Indian retail market. Retailers Indian retail industry is characterized by mom and pop stores called kirana stores locally. They operate with 2-3 people in a 100-150 sq foot space in urban and semi-urban areas and kiosk in rural areas. TheseShow MoreRelatedCulture Mistakes by Pizza Hut1311 Words à |à 6 Pages2010. Donovanà , R. Michael (2005).à Effective Supply Chain Management (Movahedi et al., 2009, defining supply chain management, evolution of supply chain studies Lambert, 2008) mentioned by Cooper et. al., 1997 Enclyclopedia of e-commerce (2009), definition of supply chain management 2007 ââ¬â Springer; J Oleskow, M Fertsch, P Golinska, data mining as the efficient tool for the effective supply chain integration LIU.,F; study and explore the supply chain base on CRM, 10 Mar 2011à Tseng, D. S., CoxRead MoreL.L. 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What is Big Bazar and why it is like this :- Basically Big bazaar is designed as an agglomeration of Bazar or Indian Market with cluster offering wide range . The SWOT analysis of Big Bazar help me better making my strategyRead MoreProcter and Gamble Research4620 Words à |à 19 PagesIB Dream Company PROJECT ââ¬â PG March 1, 2012 Group 21 1 IB Dream Company PROJECT ââ¬â PG March 1, 2012 Group 21 2 A Humble Beginning . . . roctor Gamble was born in 1837 by the collaboration or William Proctor, a candle maker and James Gamble, a soap maker. They started this partnership at the suggestion of their common father-in-law Alexander Norris. After 175 years, PG is one of the consumer goods company in the world. It features in the Fortune 500 list and recorded sales of $82.6 billionRead MoreProcter Gamble Case Study4269 Words à |à 18 Pagesare fundamental values that drive the day-to-day working methods and decision-making of Pamp;G, and are enforced by a code of ethics that ensures a high standard of quality and morals. Pamp;G enjoys the opportunities that are brought about by the eradication of trade barriers, improvements and developments in Internet and IT, as well as new, emerging and expanding markets and types of consumers. However, Pamp;G must accept challenges in regards to product stagnation, unsafe product ingredients,
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